Diego Fried is an award-winning director whose love for storytelling began in his earliest creative experiments—shooting short films, exploring performance, and studying the craft of filmmaking with unwavering curiosity. He trained in directing at Universidad del Cine (FUC), studied acting with Augusto Fernández, and delved into dramaturgy with Mauricio Kartun, building a foundation that blends visual precision with deep emotional insight.

His work effortlessly bridges cinema and advertising, bringing narrative depth, rhythm, and character to every project. Diego’s feature films—The Silent Party, Vino, and Sangrita—have premiered at festivals around the world, winning awards for direction and performance, and earning critical acclaim for their emotional resonance and storytelling clarity.

In advertising, Diego collaborates with top agencies like McCann, BBDO, Havas, and brands such as Nissan, Coca-Cola, Pepsi, Gillette, and Sony, receiving international recognition including Cannes Silver Lions, a Gold Pencil, and Gold Effies. His work is driven by a deep understanding of performance, guiding actors toward authentic, nuanced moments while always keeping the concept and story front and center.

Diego is passionate about telling stories that connect, linger, and resonate, whether through a cinematic feature or a commercial campaign. His films are visually striking, emotionally grounded, and human at their core, reflecting a voice that is both precise and deeply personal.