Juan Cordoni is an Argentine director and screenwriter whose work moves fluidly between commercials, television, and cinema. He began his career in visual effects, but quickly discovered that his real strength was in storytelling using image and narrative together to craft films that connect.

Over the years, Juan has directed campaigns for Coca-Cola, Quilmes, Pepsi, P&G, Santander, MTV, and many others. His commercial work has been recognized at Cannes Lions and El Ojo de Iberoamérica. What truly sets Juan apart is the way he brings a writer’s sensibility into his directing. His passion for screenwriting adds layers of depth to his films, giving even the most commercial projects a cinematic pulse and emotional weight.

Beyond advertising, Juan develops ambitious fiction. His feature Linda premiered at the Toronto Film Festival, and his Borges-inspired short Infamy won multiple international awards. He has collaborated with leading production houses like Pampa Films, Fábula, and Storylab, crafting series and films that balance imagination and rigor.

A cinephile, music lover, and voracious reader, Juan draws from a wide palette of influences, literature, architecture, design, pop culture, to shape his unique aesthetic. His work is always searching: for beauty, for meaning, for emotion that lingers beyond the screen. With him, storytelling is never just technical craft, it’s an act of curiosity and imagination.