About - Lat In Prod

I’m Andrea, CREATIVE PRODUCER and Founder Of LAt in Prod.

Production brings ideas to life and immerses audiences in the magic of cinema.

With experience across both agency and production, I created LAT IN PROD as a new model of production company that connects marketing strategy, creative development, and execution into one seamless process for branded films worldwide.

I have led production services between Europe and Latin America, working both ways across regions, which allows me to bridge creative, cultural, and logistical needs on international projects.

Driven by an international mindset, I help brands turn complex ideas into clear, impactful films that stay aligned with their marketing objectives while maintaining strong creative craft.

I believe in a more intentional and responsible way of producing, where clarity, purpose, and impact guide every project.

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01.

From the very start of each project, I aim to make it as environmentally conscious as possible, reducing impact while keeping creativity and quality at the forefront.

02.

Growing up in Colombia and now living in Paris taught me to see the world through multiple lenses. This cultural blend shapes how I approach every project, from the tiniest detail to the biggest idea

03.

I know the industry from every angle, agency, pre-production, shoot, post-production, and delivery. This 360° perspective allows me to anticipate challenges before they even arise.

04.

Working across continents has given me the chance to build strong international partnerships. I love connecting people, ideas, and cultures to create films that truly resonate.