Juan Pablo Caballero is a Colombian director based in Barcelona, moving effortlessly between fiction, advertising, and documentary. His films are cinematic, precise, and always charged with emotion, stories that linger, moments that feel alive.

He has directed campaigns for Coca-Cola, Renault, GM, Visa, Claro, Movistar, and more, earning recognition at Cannes Lions, Clio, D&AD, The One Show, and El Ojo de Iberoamérica, where he was named Best Director in 2014. But awards only hint at his craft Juan Pablo’s true signature is found in the energy, humanity, and curiosity he brings to every frame.

A climber and lifelong sports enthusiast, he thrives on challenge. Athletes, adventurers, and moments of resilience are his natural terrain, not for glory, but for the struggle, risk, and transcendence. His fiction work, like The Black Virgin, carries the same pulse: raw, intimate, and visually striking.

Every project with Juan Pablo feels like an ascent—full of tension, beauty, and discovery. He climbs mountains, and he climbs stories, always chasing that summit where truth and emotion meet.